New guide to help colleges strengthen ties with business

Just launched, ‘Hiding the wiring – a best practice guide for communicating with employers’ has been produced by the Association of Colleges to help business development and communications professionals in Colleges strengthen ties with business through more effective communication.

The guide focuses on relevant marketing and public relations research and covers topics as diverse as branding, reputation, internal communications, social marketing, market research and support software.

Link to AoC webpage and PDFs of the Guide for downlaod

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