Summary of the key messages from RSC London’s Employer Engagement event.
Lorraine Collins (Director of Employer Engagement and Employability – Uxbridge College) explained their employer engagement strategy and how groups across the college are involved in the implementation.
Key points of her message:
- Curriculum area targets set to support the strategy
- Employer services’ targets look at an increase in employer responsiveness and satisfaction rates
- The communication framework for employer responsiveness is comprehensive and involves various groups including SMT, Governors and Marketing .
- Effective account management using the CRM database
- Personalised reports for all the groups enable monitoring
- Marketing are seen as a key player in on going Customer Relation Management
- Use of CRM Champions across the college including Staff Governor
- Dissemination through a regular e-bulletin to all staff which includes CRM update
- The aim is to build on the success of achieving the Training Quality Standard Part A and pursue TQS Part Bs in agreed curriculum areas
The second presentation from Ian McDonald (Head of Information and Learning Technology – Westminster Kingsway College) focused on their use of the “Interactive Web” to deliver a curriculum to several employers – the case study featured was about the Foundation degree for Army chefs located at different locations in the world.
The Key points from Ian’s presentation:
- Demand for flexible delivery led to looking at the “interactive web” as a feasible method.
- Challenges for staff, learners and use of technology were identified and overcome.
- All delivery and support via the web and VLE – training on using the IT also done remotely
- Students’ experience was very positive despite some technology issues.
- Useful lessons learnt to inform future developments.
To hear the archive of the session:
- Follow this link
- Enter the room as a participant – no username or password required.