The Challenges, Application and Benefits of Social Media in Higher Education

A new report on “An Investigation into the  Challenges, Application and Benefits of Social Media in Higher Education Institutes” has just been published.  This 28 page document was published by Jadu, a provider of Content Management Systems for public sector organisations.

The research was completed November 2009 and provides Higher Education Institutions with:

  • A current appreciation of the challenges and issues faced in implementing social media
  • Shared knowledge of how HEIs are capitalising on social media technologies to support strategic and operational activities.
  • Insight into the range of benefits that are currently being delivered and those that could be delivered.

The findings represent feedback from 60 respondents across the United Kingdom, from 44 HEIs in England, Wales, Scotland and Ireland.

The four major issues identified in the report are:

  1. HEI Management need a stronger business case
  2. The strategic approach to managing social media is evolving
  3. Can unrestricted use continue?
  4. Increased awareness is needed to address cultural issues

The report is available from http://www.jadu.co.uk/heisurvey

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