Social media helps universities attract informed students

Facebook photo albums, online clips and video briefings for international students are among examples of best practice highlighted in a new report aimed at helping universities and colleges better inform their first-years about life at university.

Well-informed students are less likely to drop out, so the report illustrates innovative ways of communicating with prospective freshers, to inform and advise them while managing their expectations of higher education.

The report has been produced as part of a JISC-funded project led by the 1994 group.  The ‘student expectations of university’ project is aimed at enhancing applicants’ understanding of higher education.

Dr Harriet Dunbar-Morris, who wrote the report, said: “Government proposals to increase graduate contributions will make it more important than ever for universities to demonstrate the benefits they offer. Prospective students need solid information on what university life will be like, both in and outside of the lecture theatre, if they are going to make informed decisions on where to apply. The examples in our report show some of the steps 1994 Group universities are taking.”

Download “Managing students’ expectations of university”

Listen to a podcast about what JISC’s doing to help motivate and retain students